Your Social Media Services Audit: 6 Questions to Ask Your Current Strategy
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Having a strong social media plan is key to succeeding in your business in the digital age. But how do you know if your current efforts are really working?
It’s so easy to spend a lot of time and money on an action plan without seeing good results. That’s why this guide is your ticket to social media success; this list of important questions will show the strong and weak points of your current social media blueprint. Let’s help you get started on fixing those mistakes to get better results from your social media strategy.
Question #1: Are we reaching the right people?
You need to check who is actually seeing and engaging with your posts. Is your audience the same people you want to sell to? If not, then your content is probably missing the mark. This look-back helps correct your target audience focus and makes sure your message is heard by the right people, a.k.a your future customers.
Question #2: Which content gets real interaction?
Not all posts are equal. Find out which ones get the most meaningful engagement, like comments and shares and not just quick, random likes. Find the best-performing photos, videos, or articles that will show what your audience truly values.
Question #3: Where are we wasting our time and money?
Look at every platform and type of post you put out. Is there a social channel that takes a lot of work but gives zero back? Cut out these wasteful efforts to save you time and resources! This one will also help you understand the true SEO cost Philippines versus the cost of social media ads. Social media and SEO can work together almost all of the time, so make sure you’re looking into that too.
Question #4: What is our engagement rate by reach?
Your engagement rate is an important number. It tells you how many people who saw a post actually took action on it (like, comment, or share). If your engagement numbers are low, then your content is probably not interesting enough. Or maybe, the time of posting it is wrong. A high engagement rate means you’re connecting well with your audience.
Question #5: Are our social media efforts turning into sales?
It’s important to know if your posts actually lead to money-making actions, like website visits or sign-ups. If you’re constantly spending money and time on social media services Philippines, then track those efforts if they’re becoming new leads or direct sales. This should prove the value of your months-long work and efforts.
Question #6: What are our top competitors doing better?
Look at what your top three competitors are doing and what works for them. Are they adapting new video trends? Posting about certain topics that you’re not aware of? From there, learn everything—their successes that can give you new ideas and their gaps that you think you can improve.
Wrapping Up
So the key to winning on social media is simple: stop guessing and start measuring. You now have the right questions to audit your plan, fix what’s broken, and double down on what works. Use these insights to turn your social media efforts into real business success. Good luck!